Seeking an alternative from her previous adoption to coffee culture as a means to get through ambitious goals and to-do lists, over consumption and lack of focus on general wellbeing left Sheena Brady with various challenges including anxiety, digestion troubles, and insomnia.
Along her ambitious career journey in hospitality, Sheena was tasked with building Toronto’s largest tea program at the renowned Shangri-La hotel.
Plot twist: She didn’t even drink tea at the time. It was then she decided to become a certified Tea Sommelier, to better understand the world of tea and botanical ingredients.
What she did not expect was to fall completely in love with this world, and learn how each botanical ingredient could actually be a puzzle piece into leading and living a more balanced life holistically.
It wasn’t long before most of Sheena’s challenges were supported through tea, which became the catalyst behind launching Tease.
Tease believes wellness rituals shouldn’t be complicated. Formulated by a Tea Sommelier & Herbalist, Tease creates all-natural, tea and botanical based tea blends and beauty staples to support your everyday rituals without compromising convenience, sustainability & impact.
This includes having recently launched the world's first fully biodegradable and refillable wellness tea collection.
Since the launch of this collection along with its diversification of tea infused beauty products, Tease has partnered with over 200 new retailers in the past year.
In 2019, Tease amplified its social impact mission of investing in women, to create more equity amongst diverse women founders.
Through their Founders Fund program, Tease has contributed & raised over $200,000 in small business micro-grants and mentorship programming to over 500 women and non-binary entrepreneurs, largely throughout the pandemic.
Tease is proud to be a certified benefit corporation, meeting the highest standards of verified social and environmental impact. Tease is proud to be a certified benefit corporation, meeting the highest standards of verified social and environmental impact.
In This Conversation We Discuss:
Resources:
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241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano
240 | Bruises, Sweat, and Tears to Create a Product | with Shay Sim
Bonus Episode: Subscriptions is a Performance Channel with Gina Perrelli
239 | Creating a Brand to Fund a Bigger Scope | with Ravi Kurani
238 | Getting The Idea of a Subscriptions from a Podcast | with Meghan Foster
Bonus Episode: Attending Conferences is an Overall Benefit with Kristin Schoenstein
237 | Off-The-Shelf, Custom, or Composable? | with Andrei Rebrov
236 | The Unusual Model of Selling Unusual Skincare Products | with Alex McIntosh
Bonus Episode: From Wall Street to Silicon Valley with Adam Robinson
235 | Developing a Child’s Future Through Toys | with Annamarie von Firley
234 | Cater to Customers That are as Passionate as You | with Paul Voge
Bonus Episode: Breaking Free From the “Acquisition Hamster Wheel” with Isaac Hyman
233 | Play Safe Bets But Also Take Risks | with Keith Eshelman
232 | Why You Should Patiently Scale Your Business | with Scott Crumrine
231 | Launching with a Coach and Knowledge from FB Groups | with Jennifer Lea
Bonus Episode: The Truth About Launching on Kickstarter with Khierstyn Ross
230 | Don’t Be Scared of Growing Fast | with David Gaylord
Bonus Episode: Creating a Campaign vs Creating a Community with Nicolas Bailliache
229 | The ‘Stealth Mode’ Approach to Building a Brand | with Mikey Goldman
228 | Shopify Themes: Off-The-Shelf vs Custom Built | with Shawn Khemsurov
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