About this Bonus Episode:
Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast.
Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice:
He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was one of the primary reasons I started doing it.
Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media.
Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days.
Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth.
Phillip has really enjoyed being on The Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus.
Enjoy!
-Douglas Burdett, host of The Marketing Book Podcast
Click here for this episode's website page to access all the links mentioned during the interview:
https://www.salesartillery.com/marketing-book-podcast/ideas-350-books
337 The Language of Global Marketing by Wendy Pease
336 Teenage Wastebrand by Evelyn Starr
BONUS Douglas Burdett on The B2B Digitized Podcast
335 Humanizing B2B by Paul Cash
BONUS How To Write A Marketing Book with Mark Schaefer
334 Winning Digital Customers by Howard Tiersky
333 Content Inc. by Joe Pulizzi
332 Badvertising by Jim Morris
331 You're Invited by Jon Levy
BONUS: Performez Vente by Olivier Guérin
330 Get The Word Out by Anne Janzer
329 Marketing 5.0 by Philip Kotler
328 The Undefeated Marketing System by Phillip Stutts
327 Activate Brand Purpose by Chip Walker
326 Binge Marketing by Carlijn Postma
325 Sustainable Marketing by Michelle Carvill
324 Selling From The Heart by Larry Levine
323 Ultimate Guide to Google Ads by Mike Rhodes
322 The Hype Handbook by Michael F Schein
321 The Experience Economy by James Gilmore
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