How Not to Suck At Marketing by Jeff Perkins
About the Book:
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world.
Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all.
Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.
But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape.
Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to:
Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
About the Author:
With over 20 years of marketing experience, Jeff Perkins is a self-described marketing geek who frequently contributes to several marketing publications, speaks at lots of industry events, and has won numerous awards such as the Atlanta Business Chronicle’s MAX Award for marketing excellence and the Technology Association of Georgia’s Award for Marketing Executive of the Year.
Jeff is currently CEO at ParkMobile, but he started his career grinding it out in the NYC ad industry. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side.
And, interesting facts - he’s native of southern New Jersey, is a big fan of the Philadelphia Eagles and Bruce Springsteen (whom he has seen perform over 30 times)!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/not-suck-marketing-jeff-perkins
373 A Practitioner's Guide to Account Based Marketing by Dave Munn
371 Converted by Neil Hoyne
370 The Next CMO by Peter Mahoney
369 Find Your Yellow Tux by Jesse Cole
368 Culture Built My Brand by Mark Miller
367 Can't Sell Won't Sell by Steve Harrison
366 Leading the Customer Experience by Brad Cleveland
365 CMO to CRO by Rolly Keenan
364 unReceptive by Tom Stanfill
363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer
362 Product Led SEO by Eli Schwartz
361 The Widest Net by Pamela Slim
360 The Experience Maker by Dan Gingiss
359 Renegade Marketing by Drew Neisser
358 Lies, Damned Lies, and Marketing by Atul Minocha
357 The Sea We Swim In by Frank Rose
356 Positioning For Advantage by Kim Whitler
355 RE-Think Innovation by Carla Johnson
354 Data-First Marketing by Janet Driscoll Miller
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips