“Just because you’ve had success in other fields doesn’t mean that you get to skip rungs on the ladder.”
Grant welcomes Jon Acuff back to the The Speaker Lab Podcast! Jon is a regular guest on our show, because he’s an active speaker, a well know New York Times bestselling author, and one of Grant’s good friends.
"I think you could climb the ladder faster when you're an expert at something else already. Like, you and I have seen that, like, former athletes climb the ladder faster. People that have done other things climb the ladder faster. But I think it's about setting your expectations. I think it's about setting the reality. I think it's about putting in the work, about thinking about the client, like, outperforming what their expectations are."
This week, they dig into Jon’s speaking journey what he’s learned through writing his latest book, All It Takes is a Goal, and how you apply these goal setting principles to your speaking business.
This episode also covers:
“It's kind of like, an NFL player who sucks at announcing. They do it for like, three games and you never hear from them again. And you're like, But I thought he played in the NFL for ten years. He's a hall of famer. Yeah, it turns out performing in a game or commenting on a game are very different crafts. And he thought, Nah, dude, I throw touchdowns. I know how to break down a game and do color comment like, no, you don't. You have a chance to engage in that with humility and work on it and put in the reps and the effort, or it just falls apart. And so I remember so many times where I would go and again, it would be low fee, small audience, maybe new content, and I'd put together my own slides, and it was me learning how to do it. And you really have to look at, like, if there's five people in there or 500, I have to give my best.”
Episode Chapters:
[00:02:34] Start small, build up to guaranteed goals.
[00:06:52] Frustration and joy in pursuing new ventures.
[00:09:58] Always serve well.
[00:14:54] Content creators need to accept the limitations of their celebrity status.
[00:19:08] To become a keynote speaker you have to cater and serve corporate audiences, books are a great tool for that.
[00:24:26] Test your content live before creating a book.
[00:25:36] Continuing to use older content as it fits the audiences is a great way to use your books after you publish them.
[00:31:22] Is ghostwriting the solution?
[00:33:30] All about Jon’s Book: "All it Takes is a Goal" The author reflects on his college regrets, realizing his potential, and helping others. Study shows most people feel untapped potential. Book offers practical ways to reach goals
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Solution to Overthinking with Jon Acuff
From Music to Comedy to Speaking with Jeremy Rochford
BONUS: 22 Ways to Market Yourself
How to Continue Scaling Your Speaking Business with Nanette Hitchcock
How to Land a $40,000 Speaking Gig with Erick Rheam
What 2020 Was Really Like as a Full-Time Speaker with Ty Bennett
Using Clubhouse for Your Speaking Career with Brian Fanzo
How to Speak to Associations with Katrina Davis
How to Consistently Find and Book Gigs with Taylorr Payne
The Current State of the Speaking Industry with Erick Rheam
Public Speaking versus Corporate Speaking with Ryan Avery
How to Focus and Adapt as a Speaker with Curt Steinhorst
How to Work With Event Planners with Roy Cevallos
The Future of Live Events with Brandon Edmonson
Pivoting During a Pandemic with Karen Harris
Scaling Your Speaking Business with Houston Kraft
How to Tell a Great Story and Help Audiences with Chris Field
Changing Speaking Topics with Jessica Kriegel
Speaking As Your Side Hustle with Ryan Gottfredson
How to Speak On Cultural Diversity and Inclusion with J. Israel Greene
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show