Content Chemistry: The Illustrated Handbook for Content Marketing 6th Ed. by Andy Crestodina
About the Book:
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.
The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web.
By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
This edition has been updated to reflect new technology and marketing trends.
About the Author:
Andy Crestodina is a co-founder and the CMO of Orbit Media Studios, an award-winning, 50-person web design company in Chicago. Since 2001Orbit has completed more than 1,000 successful website projects.
Andy is a top-rated speaker at national conferences and a writer for the biggest blogs. Over the past 20 years, Andy has provided web strategy advice to more than 1,000 businesses.
And, interesting fact – Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/content-chemistry-v6-andy-crestodina
472 Marketing 6.0 by Philip Kotler
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
467 Stop Starvation Marketing by Christine Slocumb
466 Forget The Funnel by Georgiana Laudi
465 The Growth Leader by Scott Edinger
464 Discover Questions by Deb Calvert
Ship It by Seth Godin
463 The Story Selling Method by Philipp Humm
462 The Negativity Fast by Anthony Iannarino
461 Content Marketing Strategy by Robert Rose
460 Simply Put by Ben Guttmann
459 Unforgettable by Phil Mershon
458 Inspire Your Buyers by Bruce Scheer
457 High Impact Content Marketing by Purna Virji
456 The Point by Steve Woodruff
455 The Time to Win by Jay Baer
454 The Marketing Leader's Code by Gareth Helm
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips