You think you can beat your competitors by simply offering more services than they do to their customers, right? But that’s until you hear this conversation with Rick on the Real Estate Sessions podcast today. In his words, “Don’t fool yourself for a minute to think you’re gonna do more than the average agent and everything in real estate.” Instead, offer little but offer it best. Do what you can with sincerity, responsibility, and discipline.
Rick is a US Navy veteran who also worked with law enforcement – a position he felt completely out-of-place with – before venturing into real estate. Though joining the Navy was never a conscious choice, it taught him a bunch of lessons on responsibility, discipline, and honesty, which he uses in his life and business even after becoming a real estate investor today.
In today’s episode, Rick explains what he’s learned about real estate investing, including marketing analysis, work habit creation, customer service, and the huge importance of confidence in the industry. He reaffirms that the whole real estate market could bring down your confidence at times, and that what you need to do then is anything that would gain you your real self back. You’ll learn about Rick’s foolproof 4 BASIC stats to know about the state of the market at any given time, among other things. Tune in to hear more about it!
Success Clues:
Meet The Guest!
Rick DeLuca is a Western Regional Owner at EXIT Realty. He has owned the Rick DeLuca Seminars for 34 years now!
Time Stamps
[00:24] Intro
[01:03] Meet Rick Deluca
[02:07] Rick’s experience growing up in LA
[06:49] Rick’s experience serving in the Navy
[08:04] Getting into the Navy – Rick recollects how mature/ informed he was about his job and its relevance when starting
[10:23] On deciding to do something different and how the decision turned out
[12:19] Getting into law enforcement (becoming a detective at 27) and then into real estate: the journey
[17:03] Why your service department is more important than the sales department
[17:54] Achieving success in real estate + the factors that enabled him to do that
[20:02] The toughest part about a hot market is if you’re not careful, you’ll end up creating bad work habits.
[21:24] Do more than the average agent after identifying what the average agent does
[23:32] Rick says the quality of your listing presentation, or the physical packaging of your presentation matters incredibly in your real estate deals. The higher the quality, the higher the perceived value of the content and the sender (you).
[24:41] Delivering your listening presentation to the client’s place of employment rather than their home
[25:42] Rick’s period working as a trainer/coach/educator
[26:50] Getting national recognition for high company productivity
[28:31] Do fewer things than most agents do but do whatever you do, well
[30:14] The number one thing that happens in the real estate market is it wreaks havoc on your confidence
Episode 338 – Rick DeLuca, Regional Owner at EXIT Realty
Real Estate Sessions Rewind - Jeff Lobb, Founder and CEO - SparkTank Media
Real Estate Sessions Rewind – Amy Ransdell, CMO – REVA Global
Episode 337 - Joe Herrera, Broker and Co-Founder, The Joe Taylor Group
Episode 336 – Nick Bailey, CEO and President – RE/MAX LLC
Episode 335 – Jay O’Brien, Co-Founder and Chief Day Maker – Client Giant
Episode 334 – Short Cut with Karin Carr, Guest #202 August 27th, 2019
Episode 333 - Short Cut with Anthony Malafronte, Guest #86, 3/21/2017
Episode 332 - Short Cut with Jay Thompson, Guest #1 - July 15, 2015
Episode 331 – Karin Carr, REAL Brokerage and Warren Dow, Savvy Card
Episode 330 - Vija Williams, Head of Industry, PLACE
Episode 329 Katie Kossev, Owner/CEO The Kossev Group
Episode 328 - Another Cancer Journey Milestone
Real Estate Sessions Rewind - Karin Carr - Georgia Coast Homes Team Leader Brokered by REAL Broker, LLC
Episode 327 – Christina Pappas, President – Florida Realtors and Vice President, The Keyes Company
Episode 326 – Ashley Houseman, Team Leader, Ohana Homes – Houseman Team Powered by eXp Realty
Real Estate Session Rewind - Lynn Johnson, Founder – My Southern View Team
REAL Estate Sessions Rewind - Cliff Long, CEO - Orlando Regional Realtor Association
Real Estate Sessions Rewind – Ines Hegedus Garcia, Avanti Way – Director of Strategy and Innovation
The Real Estate Sessions Rewind - Joe Schutt - Owner/Broker - Unit Realty Group
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money