Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges.
Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning.
In this Greatest Hits episode, you'll learn...
This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history. You can read the full transcript of the episode here.
Health Alliance CXO on the Healthcare Customer Experience | Ep 79
Northwestern University Professor on Chatbots and the Future of CX | Ep 78
Showpad VP of Product Marketing on Selling to the Modern Buyer | Ep 77
Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry | Ep 76
Vanille Patisserie President on Building a Luxury Brand | Ep 74
6Sense Chief Marketing Officer on ABM | Ep 73
The Pat Tillman Foundation Executive Director on the Power of Storytelling | Ep 72
Farmer's Fridge Chief Technology Officer on Smart Fridges and Customer Experience | Ep 71
FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies | Ep 70
Capgemini Head of Marketing for Manufacturing, Automotive, and Life Sciences on Marketing | Ep 68
CHAARG Founder on Building a Movement of Empowered Women and Fitness | Ep 63
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