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Women's Empowerment Series with Dr. Hynd and Siham Malek
Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube
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Join us for the new episode 90 of Women's Empowerment Series with Dr. Hynd and Siham Malek Siham Malek is a Female Thought Leader and she helps grow brands & makes informed decisions- Siham is the Managing Director of Integrate, which is an affiliate of Kantar affiliate. She is also the President of AMISE ‘Morocco Association of Market Research’ and was nominated as the G100 Country Chair Brand Creation and Marketing. As a female thought leader and globally recognized expert in Moroccan and African markets, Siham brings over 20 years of experience in insights and data analytics to her role as Managing Director at Integrate, the Kantar Group's affiliate in Maghreb. Siham's journey began at Nielsen, progressed at Creargie, and flourished at Kantar, where she has built a distinguished career. She has been instrumental in launching key research platforms such as AMRB and Kantar Millward Brown in the Maghreb Region, and driving brand growth through robust data analysis and insights. Siham's approach, deeply rooted in the transformative power of data, cultural understanding, and nuanced analysis of African consumer behavior, has earned me the status of a trusted advisor and thought leader. Meet Siham Malek: J / hynd-bouhia-phd-0289a3a3 https://instagram.com/malek_siham?igs...
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