Growth Experts with Dennis Brown
Business:Marketing
Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.
In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!
During this interview, we discuss:
[02:21] – Backstory on Zach Teperman
[03:41] – Zach’s specialization (or not) in pr
[05:05] – Clients
[05:48] – How Zach generated exposure and create awareness
[08:28] – Getting big media exposure with little to no money
[12:28] – Discover what your story is
[15:07] – Planning for the interview
[17:41] – Build credibility and maintain realistic expectations
[20:51] – New media
[23:02] – Advice for small businesses starting off
[24:18] – Think outside the box
[25:43] – Favored growth tool
[26:07] – Book recommendations
[26:42] – Connect with Zach
FIND ZACH:
BUY ZACH’S BOOK:
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
AskDennisBrown.com
Instagram [Free Giveaways]
GE Ep 263 [2020] - Are You Making This Marketing Mistake?
GE Ep 321 [2021] - 7 Ways to Make Better Live Video on Social Media
GE Ep 302 [2021] - 7 of My Favorite Tools For Managing Remote Teams
GE Ep 314 [2021] - 6 Marketing Tasks That I Outsource and Why?
GE Ep 300 [2020] - 5 Ways to Come Up with Great Content For Your Next Blog, Video or Podcast
GE Ep 323 [2021] - 5 Copywriting Hacks that Helped Me Generate Over $100,000 in Profit Last Month
GE Ep 265 [2020] - 4 Tools to Help You Grow Your Email List Fast
GE Ep 220 [2020] - 3 Tips For Creating A High Growth Culture in Your Business
GE Ep 267 [2020] - 3 Reasons Why YOU Need to Be Doing Live Video
GE Ep 354 [2021] - The Reason Why 80% of Businesses Never Sell w/ Michelle Seiler
GE Ep 353 [2021] - How to Hire A-Players to Help You Grow Your Business FAST! w/ Ugis Balmaks
GE Ep 352 [2021] - How to Avoid The Million Dollar Mistake! w/ Mike Zeller
GE Ep 351 [2021] - How to Use Instagram DM Automation to Get More Customers w/ Mike Yan
GE Ep 350 [2021] - How to Use “The Ironman Growth Formula” in Scaling & Growing Your Business w/ Robert Clinkenbeard
GE Ep 349 [2021] - How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke
GE Ep 348 [2021] - The Triple Threat YouTube Method to Scale Your E-com Brand w/ Jeremy Gillespie
GE Ep 347 [2021] - How to Leverage Appointment Setters to Unlock 7 Figures in Revenue w/ Lloyd Yip
GE Ep 346 [2021] - Why SEO and Content Marketing Are More Important Than Ever in 2021 w/ Rahul Aggarwal
GE Ep 345 [2021] - 2 Marketing Hacks That Swag.com Use to Hit Over $3 Million a Month in Sales w/ Jeremy Parker
GE Ep 344 [2021] - How to Raise Million to Finance Your Business with Crowdfunding w/ Teague Egan
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast