The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.
Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms.
Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape.
Rate, Review, & Follow on Apple Podcasts
If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
Learn more about your ad choices. Visit megaphone.fm/adchoices
Automating Your Webinars The Engaging And Delightful Way
How To Get More Done By Doing Less
The Way To Raise Your Prices Without Losing Customers
10 Key Areas That May Be Holding Your Business Back
What It Means To Humanize A Brand (And How To Do It Well)
2 Out-Of-The-Box Ways To Generate Referrals
The Strategy Behind Building A Thriving Online Community For Your Brand
The Key To Writing A Must-Read
How To Grow Your Business Like A Weed
The Evolution Of The Podcast
How To Harness Your Unfair Advantage
How Leveraging A Virtual Assistant Will Change Your Life
The Adventures Of The World's Greatest Negotiator
Content Planning Made Easy With Planable
How To Create Powerful, Uncopyable Experiences For Your Target Customer
Transforming Marketing With Artificial Intelligence
How To Build Great Leadership Teams
Why Great Leadership Starts With Open Hearted Conversations
Using Personalization Data To Reshape Your Customer Experience
Why Call Tracking Metrics Matter To Your Marketing Efforts
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth