HALO Talks: Elevating Wellness
Business
Dr. Michelle Segar is author of the forthcoming The Joy Choice-How to Finally Achieve Lasting Changes in Eating and Exercise which will be released April 26, 2022. Her extensive academic research (and time "in the trenches" as a health coach) focuses on creating and maintaining sustainable "self-care" behaviors such as exercise, eating well, getting enough sleep, etc.
Anyone who is in any way connected to the HALO sector needs to read this (heavily cited, well-researched & extensively documented) book. It is that powerful. Her advice is something our industry must heed if we are (finally!) going to be able to reach that 80% of the population who do not exercise or have a health club membership.
"This is a time of reckoning for the fitness industry," she states. "We need to step out with new messaging that will help that 80% rethink, relearn, and reexperience physical activity." She provides some easy, immediately actionable tips for clubs to consider implementing quickly.
Segar goes on to discuss her four TRAP's (Temptation, Rebellion, Accommodation, and Perfection) which serve as drivers (or disrupters) for certain behaviors. Take the free quiz on her website now to learn more.
An example: "In theory, people would call joining a gym to lose weight a "driver," but it actually winds up being a huge disrupter to their daily decisions to actually make it to the gym and exercise," she says. It is critical that individuals understand what their disrupters are, and that communication coming from our industry reflects that accordingly.
She also briefly dives into her "POP" decision tool. (Pause - Open Up - Play - Pick the Joy Choice!) which can help us learn how to make better choices while not beating ourselves up either.
Dr. Segar's voice is a most welcome, (and critical!) one that we must all heed if we hope to actually effect real changes in our space rather than going back to "the way things have always been." The timing of this work couldn't be more fortuitious.
Order before April 26th and you'll also receive access to her live book club and some other fun bonuses!
Click here to download transcript.
Episode #483: Form 50 Fitness with Monica Marder: Unconventional Path to Growth
Episode #482: Creating an Immersive Running Experience | With Ethan Blauner of Sid's Gym
Episode #481: Sid Raman Unveils Next-Level Treadmill Technology
Episode #480: Revenue-Boosting Strategies for Health Clubs and Community Integration with Matt Schober
Episode #479: Will Coker's Strategies for Fitness Industry Staffing Challenges & Retention
Episode #478: Jim Ludwig on the Rise of Pickleball-Growth, Challenges, and the Road Ahead
Episode #477: Rina Raphael Discusses the HALO Sector Evolution and Industry Trends
Episode #476: Inside the Mind of a Coach-Neurobiology, Recovery, and Personal Development with Dr. Brian Paris
Episode #475: Optimizing Talent Acquisition-Staffing Secrets from Christine Howe of Fit Pro Finders
Episode #474: Exercise as Medicine-Dr. Kenneth Cooper's Trailblazing Insights on Preventive Health
Episode #473: An Inside Look at Underwater Torpedo League and Deep End Fitness with Prime Hall
Episode #472: Folk Revival-David Cantor Discusses Heirloom Ingredients, Sustainability, and the Acorn Revolution.
Episode #471: Lee Braun of Perspire Sauna Studios Talks All Things Franchising
Episode #470: Uniting Fitness Businesses-Dom D'Alexander's Somble Vision for Coaches and Studios
Episode #469: From the Court to the Boardroom-Josh Bonhotal's Impact in Sports and Venture Investing
Episode #468: Fitness Club Marketing with VR-Valuable Insights from Zvi Goffer of CampusVR
Episode #467: From Engineer to Entrepreneur: Dixie Grace's Boiled Peanut Odyssey
Episode #466: The Science of Reaxing-Jeremy Strom's Take on Unpredictable Stimuli Training
Episode #465: Unlocking CBD Success-A Conversation with Josh Forkner from Flex CBD
Episode #464: ICON Meals-Todd Abrams Reveals the Passion, Perseverance, and Strategy Behind the Brand's Success
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money