MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today’s episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers.
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In-Content Advertising In Streaming
The First 60 Days Of A CMO
Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango
Finding Authenticity In The Creator Economy -- Analisa Goodin // Catch+Release
AI’s Impact On Content Licensing -- Analisa Goodin // Catch+Release
AI's Role In Finding The Right Influencers -- Ismael El-Qudsi // SocialPubli
Is AI The Next Frontier Of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli
Database Architecture For Future AI -- Brian McKenna // DMi Partners
Leveraging AI In Email Tools -- Brian McKenna // DMi Partners
Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave
Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo
The New Identity Data Landscape -- Kristina Prokop // Eyeota
The Global Audience Data Landscape -- Kristina Prokop // Eyeota
Three reasons Platform Excellence Is Essential To Growth -- Ted Moser // Prophet
Revitalizing Your Business Through The Right Platforms -- Ted Moser // Prophet
The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2
The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2
Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver
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