Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing."
The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses.
Andrew shares his expertise in working with small businesses and provides actionable advice for creating effective content marketing strategies.
The conversation covers topics such as the importance of audience-centric content and the role of AI in content creation.
Guest Links
Learn More:
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Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
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How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
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The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
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Redefining Social Media Content Measurement and Strategy [James Creech Interview]
13 Actionable Tips to Maximize Your YouTube Influence
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How to Strategically Create Your Library of Content in One Year
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
What Leaders Need to Know about Leveraging Influence
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
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