If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.
In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.
Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10.
[00:01 - 07:06] Opening Segment
[07:07 - 17:42] Getting Started with Walmart Marketplace
[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords Strategy
[28:00 - 35:41] Helium 10 for Walmart
[35:42 - 41:46] Closing Segment
Quotes
“That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller
“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie Miller
Connect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!
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Resources Mentioned
Helium 10
Book
The Count of Monte Cristo
GETIDA
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