Time- and money-based targets donât always serve the purpose we intend. In fact, sometimes, they actively work against us. Today weâre spelunking into a few related principles like Goodhartâs Law, The Cobra Effect, and why vanity metrics are often no more than a hungry ghost lurking in the shadows of your business. I couldnât resist sprinkling pop culture clips throughout to illustrate these concepts, so I hope you enjoy the ride :)
đ Permission: Stop chasing the hungry ghost of vanity metrics in your business. Get clear on your more meaningful metrics and core values, and aim for a holistic picture of those instead.
â Â Do (or Delegate) This Next: To more clearly see the tradeoffs you are willing to make, write your own âeven overâ statements, like the originators of the Manifesto for Agile Software Development have inspired many businesses to do. As in: âWe value {important quality A} even over {important quality B}.â
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