In November 2014, Brian Crofts prepared for a crucial meeting with two top-level executives at Intuit. One was CeCe Morken, his boss, overseeing Intuit’s Professional Tax (ProTax) business—a $422 million enterprise selling tax preparation software to accountants. The other was Sasan Goodarzi, in charge of Intuit’s $1.8 billion TurboTax division, providing software directly to consumers.
Crofts had spent three years developing a new product, TurboTax PersonalPro, bridging the gap between these two business lines. Company leadership had decided it was time for a major launch, making the November meeting pivotal for finalizing a go-to-market plan.
However, not all launches yield exponential growth. Discover the untold story behind the scenes of the turbulent rollout of TurboTax PersonalPro, leading to its initial setback.
This podcast is brought to you by:
Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun!
Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.
Hubspot: Listen to The Science of Scaling wherever you get your podcasts.
Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today.
Rocketship is brought to you by The Podglomerate.
This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.
Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Web3: Mike's first NFT
Web3: Down the Rabbit Hole
Product Journeys: Drip
Digital Transformations: Sling TV and Ordnance Survey
Digital Transformations: John Deere and Ramsey Solutions
Digital Transformations: Datasite
Stop that A/B Test (and do this instead)
Bonus: Product Failure Quibi
A Koch, a Kennedy, and a wind turbine walk into a bar…
Product Lessons from Christian Idiodi
Antitrust: Bored Ape Lawsuit Club (Season Finale)
Antitrust: Asher Luzzatto for Mayor of Los Angeles
Antitrust: CryptoCities
John Madden: Product Leader
2022 Tech Predictions
Antitrust: Counterfeit Goods (and why your Amazon cart is full of them)
Antitrust: Democratization of Investments
Antitrust: Product Addiction (with Nir Eyal)
Antitrust: Engagement Loops (are ruining the world)
Antitrust: ConstitutionDAO
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The History of Literature
ReMade
Creator Science – Learn from today’s top content creators
Green Eggs and Dan
Freelance to Founder