Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In this follow-up episode, our hosts Chris Torres, Mitch Bach, and Peter Syme delve into the increasing use of AI in the travel industry, emphasizing its impact on creating new products and services. They discuss the strategic challenges of AI adoption and the potential for customized experiences at scale, while also stressing the importance of maintaining a human touch in the digital age.
The hosts raise concerns about the commercialization of the travel industry and the potential negative impacts on destinations, while also providing valuable insights on business acquisitions, the future of travel, and targeting niche market segments such as cruise ship passengers. Throughout the episode, they emphasize the value of creating unique and engaging experiences, and provide actionable advice for operators looking to enhance their businesses. Plus, they share information about free resources and coaching opportunities to help operators take their businesses to the next level. Tune in for practical advice, expert insights, and thought-provoking discussions on navigating the ever-evolving landscape of the travel industry.
Overview
00:00 Pine discusses mass customization and AI opportunities.
05:43 Consider hotels for city stays to personalize experiences.
10:16 Embrace failure as part of creative process.
13:41 Marketing hidden gems creates its own challenges.
17:14 AI travel planner focuses on commercial experiences.
21:54 Consider demographics, repeat customers, marketing strategy questions.
24:45 Established business with cash flow & opportunities.
28:52 Old businesses face opportunity in rejuvenation and acquisition.
30:12 Boomers retiring and impacting business market.
34:59 Creating useful, unique content is key.
40:01 Personalized technology offers customized travel experiences.
43:35 Use technology to create emotional, surprising experiences.
47:26 Single operators may struggle to secure contracts.
49:53 Cruises cater to least adventurous travelers' needs.
54:17 Tailored marketing crucial for diverse cruise clientele.
56:03 "Category Pirates" book encourages unique business strategies.
58:48 Online audiences remain undervalued despite digital presence.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Shane’s Big Hairy Audacious Instagram Reels Experiment
11 Tour Operators Reveal the One ‘Game Changer’ Skill They Want to Focus on in 2022 to grow their business.
How AI Chatbots Helped This Tour Operator Earn $60k in Tour Bookings.
Tour Operators as Conduits of History & Culture with Michael Idriss
Tour Operator Round Table – What We Learned at Tourism Innovation Summit – TIS Seville
Digital Marketing Tips for Tour Operators with TOMIS
TP Roundtable: Facebook Marketing and Social Media tips for tour operators with TMA
Expanding Your Tour Brand through Podcasting with Danielle Desir
Blogging Part 5: SEO Tips for Tour Operators with Dorene Wharton
First-hand tips for buying or selling a tour business with Trish Higgins
How to leverage social media as marketing tools to attract attention for your tours
What happened leading our first test tour - The Tour Operator Start Up
Bond, Churchill, and the Royals: Growing a Bespoke Private Tour Experience
Blogging Part 4: More Copywriting Tips for Tour Operators Who Blog!
Creating a booking platform and community for Bike Tour Operators with Fat Tire Bike Tours
Starting a Tour Business with She Shapes History: Embracing Diverse Histories with Local Tourism
Big Announcement! Two new series for tour operators
How John Coupland designed his most popular guided tour, The Crown Film Locations & Royal Secrets Tour.
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
Why I decided to join Redeam and why it's good news for Tourpreneur
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show