Behind The Membership with Callie Willows
Business:Marketing
Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership.
Midnight Music has been running for 4 years now and while it has always been successful, Katie has actually managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time.
In this episode we talk about how Katie has started providing her previous member only webinars for free each month, attracting thousands of attendees each time, her experiments with creating live courses, and why she reduced her price during the pandemic.
We also talk about the increased challenges involved when schools are paying for a teacher's membership, how Katie engages her members by answering forum questions via video, hiring a content manager to keep her free content on track and much, much more!
Highs and Lows of a Closed Door Model with Brandon Vogt
Creating a Successful Membership Ecosystem with Janet Murray
Building a 7 Figure Bass Empire with Scott Devine
Growing Through Collaboration with Laura Robinson
Running a "Limited Lifecycle" Membership with Lisa League
Achieving Success in a Small Niche with Shannon Rogers
Experimenting Your Way to Success with Holly Gillen
Building a "Non Guru" Membership with Christopher Sutton
Attracting Ideal Members with Julie Christie
Making the Leap from Products to Membership with John Tuggle
Thinking Outside the Box with Avalon Yarnes
Pivoting Your Membership with Colin Gray
Idea to Launch in 2 weeks with Stacey Harris
Introduction to Behind The Membership
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