In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work in the niche of social good. She discusses how strategy can encourage individual behavioral change as well as government policy change. And Penny shares examples of her contributions to social impact campaigns in mental health, substance abuse, vaccine hesitancy, and child care.
Penny has worked in London (Publicis, AMV BBDO) and Vancouver (DARE, Pound & Grain), and is now a Senior Strategist at Rescue Agency, a social impact agency focused on health behavior change. She also founded APG Good Thinking, a strategy hack-a-thon created to tackle real life problems to give other strategists a head start.
You can connect with Penny at https://www.linkedin.com/in/pennynorman/
**
Find out about our strategy classes at http://www.sweathead.com
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming
How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC
When To Quit Your Strategy Career - São Paulo, Sit And Talk
Hard Truths About Strategy Careers - Hacktown, Brazil
Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen
What I Wish I Knew Before Becoming A Strategist - Midtown, NYC
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast