The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Business:Marketing
What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.
Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you’re human just like them!
In this podcast episode, we share:
How Lynne uses client stories to create amazing content Lynne’s approach of “foundational messaging” to promote consistency and clarity How to apply Lynne’s story-telling structure to social media Lynne’s social media journey and the support she’s built for her brand Recommendations for how to bring storytelling to your marketing strategy Details about the Make Meaning Podcast
Memorable Quotes:
“Look for the meaning or purpose that drives the work you do every day, because that’s where the human part of it is.” “There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different.” “Tell that story and be multi-dimensional so that people can relate to you and they can understand even if it all looks great on social media, you have your moments, too, and you’re only human…”
About Lynne:
Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.
A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018.
Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What’s Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose.
A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn
Connect with Lynne:
Make Meaning Website
Your People Website
Links Mentioned:
Loom
OnlineDrea YouTube Channel
This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Is It Time To Quit Twitter?
Instagram Broadcast Channels: Worth It For Your Business?
2023 TikTok Updates For Businesses
The Biggest Surprises from the 2023 Rival IQ Social Media Report
Live Video On TikTok for Personal Brands with Lindsay Johnson
4 Social Media Experiments I’m Trying This Year
BS-Free Business Advice with Maggie Patterson
Protecting Your Privacy on Social Media with Lanie Lamarre
How ChatGPT Can Empower Marketers, Small Business Owners, and Brands
How ChatGPT Is Changing Social Media Forever
How To Write Better Social Media Posts with Marisa Corcoran
Diversity, Equity, and Inclusion in the Workplace with Deanna Singh
How Leaders Live Out Their Values At Work And On Social Media
LinkedIn Branding & Engagement Strategies with Renée Lindo
How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood
Leveraging LinkedIn For Business Growth in 2023
Tapping Into The Most Powerful Area of Social Media: Community!
My Big Three Tips For Growing On LinkedIn with Annie Franceschi [Branding with Friends Podcast]
How To Burnout-Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]
The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips