If you've ever taken a marketing class, then you'd have heard of IMC, or integrated marketing campaigns/communications. The underlying idea is that it's about how many different marketing channels and distribution works together. But most of the time, it doesn't work because people fail to integrate the most important part of all: the customer. Today, let's talk about what this means for your music.
#378 - How to Multiply Your Content
#377 - What Artists Should Focus On When Starting Out
#376 - How Differentiation Makes the Difference
#375 - The Return of In-Person Concerts
#374 - Algorithm or Audience?
#373 - How Eddie Lam is Winning at TikTok
#372 - TikTok, Twitch, & Clubhouse for Musicians
#371 – Scaling Up pt. 4: Final Lessons from Coaching 3 Artists
How 3 Artists Doubled Their Social Media Following
In Between Episodes – Aspen Jacobsen 3
In Between Episodes – Maxximo 3
In Between Episodes – Darro 3
#370 - Scaling Up pt. 3: Music Marketing That Works
In Between Episodes - Darro 2
In Between Episodes - Maxximo 2
#369 - Scaling Up pt. 2: Pandemic Pushups and the Power of Focus
In Between Episodes: Full Call with Darro
In Between Episodes: Full Call with Maxximo
#368 - Scaling Up pt. 1: The House of Music
#367 - Surviving as a Touring Artist in the Age of Coronavirus
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