In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data, analytics, and predictive intelligence company that helps Shopify brands buy and measure TV ads across linear and streaming TV.
They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.
WHAT YOU WILL LEARN TODAY
The difference between linear and streaming TV.
TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.
How TV can be part of your marketing mix to continue finding your audiences at scale.
How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.
LINKS AND RESOURCES MENTIONED
Tatari
Marketer's Guide to Advertising on Streaming TV
Vuori Clothing
This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
See acast.com/privacy for privacy and opt-out information.
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152: How To Make Your Retention And Customer Lifetime Value Skyrocket For Your Shopify Brand
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138: Unlock The Hidden Value In Your Shopify Data With Actionable AI-Powered Customer Retention Strategies
137: How Customer Experience Is The “New Marketing” For Your Shopify Brand
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