Jim Heininger is The Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others.
Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It’s a jetpack to your success.
Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change
management, employee engagement and internal marketing, customer experience design and marketing/public relations.
Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding.
Highlights
00:00 Welcome to the Social Capital Podcast
01:21 Introducing Today's Guest: Jim Heininger, The Rebrand Man
02:23 The Art and Strategy of Rebranding
05:05 Current Trends in Rebranding
08:03 Learning from Twitter's Rebranding to X
10:44 Personal and Professional Growth Advice
14:07 Engaging in Professional Networks for Success
14:53 How to Connect with Jim and Closing Thoughts
Connect with Jim!
Twitter/X
Rebranding Experts
jim@rebrandingexperts.com
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215: Be assertive and polite - with Peter Yawitz
214: S.M.A.R.T. criteria - with Dr. Wayne Baker
213: People are Hungry for Connections with Drew McLellan
212: Now is the time to reinvent yourself - with Lori Mendelsohn
211: Wisdom based learning - with Craig Lemasters
210: Surround yourself with smarter people - with Luke Doubler
209: Prioritize networking - with Christopher Gerg
208: Relationships are found in every community - with Dr. Froswa' Booker-Drew
207: The power of podcasting with Elzie Flenard
206: The arts and science of networking - with Cory Nichols
205: You can create your brand - with Nela Dunato
204: Be of service in an authentic way - with Britt Bolnick
203: How a website ties into a company's impact - with Chris Yoko
202: Skills are today's currency in the workplace - with Naresh Vissa
201: Your network is your net worth - with Lane Kawaoka
200 - Top Networking Tips
199: Find someplace to volunteer - with Frank Agin
198: Writing a letter to Jay Leno - with Gary Loop
197: Know your zone of genius - with Thembi Bheka
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