Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a mini class in how to tell a good story for your learning business.
Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.
172: Personal Knowledge Mastery with Harold Jarche
171 - Predictive Business Analytics with Gary Cokins
170: 3 Resources for Leading Learning Listeners
169: Back to the Future of Learning with Clar Rosso
168: Navigating Non-Obvious Trends with Rohit Bhargava
167: The Learning Business Market Outlook for 2019
166: Learning to Learn with Dr. Barbara Oakley
165: 7 Essential Rules of Successful Internet Marketers
164: The Future of Work with Michelle Weise
163: A Practical Approach to Microlearning with Jack Coursen of ASHA
162: Exploring Motivation and Learning
161: The Uberization of the Learning Business with Tom Morrison
160: Linking Leading, Learning, and Change with Richard Gerver
159: Pulling Back the Curtain on LTD 2019
158: The CLO Breakfast Club with Mike Prokopeak
157: Leadership, Innovation, and Collective Impact with Seth Kahan
156: Learning Business Strategy Q&A
155: Leveraged Learning with Danny Iny
154: Learning in the Digital Age with Brandon Carson
153: Making the Business Case for Investing in Your Learning Business
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money