Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a mini class in how to tell a good story for your learning business.
Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.
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306: Learning (or Not) at Conferences
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302: Peanut Butter and Chocolate: Workforce Development and Credentials
301: Listening to the Workforce Market with ACT’s Jenna Cohen
300: Leading Learning at 300
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298: Unbundling the Future of Learning with UPCEA’s Jim Fong
297: The Value of Workforce Development Now
296: Measured Risk-Taking with Clare Marsch of ABA
295: The Value of Credentials Now
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293: Intentionality in Learning with Courtney Vital
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