The term "content creation" is often overused in marketing but it remains an important aspect of running a business.
With so much content to create, it can be overwhelming for business owners.
However, with proper planning and organization, the content creation process can be streamlined to be faster and more effective.
A content calendar is a useful tool in this process as it helps plan ahead when to post and on which platform. The calendar can also be used to determine the type of content to be shared and the assets needed. Each piece of content should fit into the overall marketing strategy, which may include educating the audience, engaging them, generating leads or sales, sharing expertise, or building community.
Reusing, repurposing, and recycling content is another way to make the content work harder and increase impact while saving time.
Templates can also be used to streamline the content creation process by providing a shortcut and reducing the number of decisions that need to be made.
By using templates, the general idea of what is needed is established and the content creation becomes easier over time.
Also discussed in this episode - planning to promote the content you create, creating SOPs to make processes repeatable, and using ChatGPT to write outlines and help ideate.
Learn more about how to use ChatGPT in my new mini-course here.
Read the blog post version of this podcast here.
Crowdfunding Success Tips
10 Ways to Grow Your Email List
Clubhouse 101
10 Things You Didn't Know You Could Do with Canva
Baby Steps to Overcoming Imposter Syndrome
Being Real on Social Media
20+ Ways to Grow Your Business Without Social Media
What We Learn from Failure
Stop Asking "What Would You Pay for This"
Launching Your Business
Why I Don't Want You to Listen to My Podcast This Week
Pinterest 101
What to Do Now (COVID & Business)
#19 - Getting More Traffic to Your Website
#18 - Holiday Marketing Tips
#17 - Networking Tips
#16 - Why You Need an Email List and What to Do with It
#15 - Getting Out of a Slump in Your Business
#14 - Managing Your Business When the Kids Go Back to School
#13 - Content Audit - What, Why, and How
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show