We're sorry it's late!
There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.
So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!
We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
0:00 Introduction
1:48 GA4 & the changes to expect
4:25 What’s bad about GA4
7:49 How customer attribution works
16:50 How to set up GA4 on Shopify
20:48 Reporting in GA4
23:47 Comparing data in GA4
29:50 Looker Studio reporting
31:00 UTM tracking codes
36:41 What’s good about GA4
45:55 The new opportunity from GA4
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Ep2 - 5 Numbers You MUST Know If You Want Your Store To Succeed!
Ep1 - Growing Your Ecommerce Business With The Right Business Tools
Ep3 - Automate to Scale --> Exclusive Interview with Joe from Honour
Ep2 - Automate to Scale --> Exclusive Interview with Nick from Snap Parts
Ep1 - Automate To Scale --> Exclusive Interview With trueCABLE
Ep5 - How Social Supports Acquiring Customers - Exclusive Interview With Hydrant
Ep 4 - Increase Sales By Working With Influencers
Ep 3 - Making Money From Social Ads on Shopify, with Special Guest Hayley Montgomery
Ep 2 Social - Driving Sales Organically from Facebook, Instagram & other Social Channels
Part 1 - Generating Sales From Social Media
Top 5 Things To Grow Your Shopify Store
Part 3 - Building Customer Trust With Brightpearl
Building Customer Trust and, Therefore, Revenue - Exclusive Interview With Trust Pilot
Building Customer Trust With Shopify+ Store Fairfax & Favour
Bonus Episode: Things To Avoid If You Want A Successful Shopify Store
Buddy Brands - How We Built Our Shopify Business
Success Story: Growing A Shopify Business With Deliciously Guilt Free
BONUS EPISODE - Your Page Speed Could Be About To Kill Your Business!
Rare Tea Company - Growing an Ethical Business With Shopify
EXCLUSIVE SHOPIFY INTERVIEW! —> Jaw-Dropping Black Friday Statistics and Roadmap Thoughts For 2021
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