In 2012, Ariel Kaye saw a tantalizing opportunity, but wasn’t sure she was the one to seize it. She’d never started a brand and didn’t think of herself as an entrepreneur, until she noticed how frustrating it was to buy bed linens in a big box store. Taking inspiration from Warby Parker and Everlane, Ariel quit her day job to launch a brand of DTC luxury sheets, made in Europe but exuding a California vibe, with photos of models lounging in semi-rumpled beds. As a solo founder, Ariel had to figure out everything herself, from manufacturing to supply chains to how to get through to investors. Today, Parachute Home offers a wide range of home goods and has expanded beyond its website to 26 physical stores across the U.S.
This episode was produced by Chris Maccini with music by Ramtin Arablouei.
Edited by Neva Grant, with research from Katherine Sypher.
Our engineer was Josephine Nyounai.
You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sun Bum: Tom Rinks
HIBT Lab! Slutty Vegan: Pinky Cole
Food52: Amanda Hesser (2021)
HIBT Lab! Saysh: Wes and Allyson Felix
Xero Shoes: Steven Sashen and Lena Phoenix
HIBT Lab! Too Good To Go: Lucie Basch
Michael Kors: Michael Kors
HIBT Lab! The Confess Project: Lorenzo Lewis
Politico & Axios: Jim VandeHei
HIBT Lab! Boom Supersonic: Blake Scholl
Osprey Packs: Mike Pfotenhauer
ICYMI... HIBT Lab! OpenAI: Sam Altman
The Ringer: Bill Simmons
HIBT Lab! Biobot Analytics: Mariana Matus and Newsha Ghaeli
Zumiez: Tom Campion
HIBT Lab! The Sioux Chef: Sean Sherman
Chomps: Pete Maldonado and Rashid Ali
HIBT Lab! Osmo Salt: Nick DiGiovanni
Tarte Cosmetics: Maureen Kelly
HIBT Lab! Nuro: Dave Ferguson
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Hidden Brain
The Indicator from Planet Money
Freakonomics Radio
The Daily
Kids Of The Future