Stories and Strategies for Public Relations and Marketing
Business:Marketing
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences?
But is that satisfying those audiences? Is it ethical for us to think our job is to influence their behaviour? Are we considering how those audiences are evaluating us?
In this episode Anne Gregory, a past chair with the Global Alliance and CIPR, and a recipient of Lifetime Achievement awards from both the PRSA and CPRS, says a new approach is needed. One that marks a step toward a new direction, emphasizing a more inclusive and responsive evaluation framework that aligns with the dynamic nature of modern communications and stakeholder engagement.
Listen For
5:45 Anne’s Challenge of Traditional Evaluation Methods
8:28 Redefining the Purpose of Public Relations
10:46 Bridging the Gap Between Organizational Goals and Stakeholder Expectations
20:12 Aligning Communication with Your Societal Role and Stakeholder Expectations
Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University
University Website page | Email | X | LinkedIn
You can download An evaluation u-turn: From narrow organisational objectives to broad accountability by Anne Gregory and Jim MacNamara here
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the Show.
Nudge Theory Part I with Rory Sutherland
The Sin of Slow in Crisis Communications
From the Language of Science to the Language of People
How to Be a Great Podcast Guest
The Invention of Color
The Epigenetics of Leadership
Communicating with Elite Performers
You Want a Seat at the Table? Earn it
The Trust Trifecta of Leadership
The Psychology of Giving and Receiving Feedback
Is it Better to be Street-Smart or Book-Smart in PR?
Communication Strategies when De-escalation is Needed
When the Words Mean Nothing – and the Message Means Everything
11 Capabilities of a Communications Professional or Team
The Success of Digital News Start-ups
Exploring the Impacts of COVID-19 on Health Care Communications Professionals
Stirring the Right Pot
Progress, in a World of Cancel Culture
Ode to Joy (and Positivity)
Stressing the Benefits… of Stress
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth