In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you.
Simpool | How to Balance and Design Your Game Economy
ironSource | Growth Loop, Step 2: Monetizing F2P Games
App Annie | Discoverability is Just Half the ASO Battle
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization
Mammoth Media | Creating Mobile Content and Games for Gen Z
Playtika | How a Single Games Company Monetizes Multiple Genres
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing
Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization
Neon Play, Playrix, Madbox | Trends for Mobile Game Creatives
NBCU | Game Analysis and Building the Right Data Infrastructure for F2P Games
Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations
Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted
Voodoo | Creating a Culture Code for Winning Game Teams
Uken | How to Identify and Evaluate New Game Projects
N3twork, Smule | How Game Product and UA Teams Can Work Better Together
ironSource | Why Game Growth is a Loop and not a Funnel
Lucky Kat Studios | How an Indie Developer Reached #1 with Nothing but Bootstraps
GameMakers | How Root Cause Analysis Optimizes Game Design
Homa Games | How to Make Hyper-Casual Games, Part 4: Checking In
Social Point | Transitioning to an In-App Bidding World
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