Nonprofit Nation with Julia Campbell
Business:Non-Profit
Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results.
In this episode of Nonprofit Nation, Chris Barlow and I talk about the ins and outs of hiring marketing help, how to keep agencies and consultants accountable, and where to start.
As a teen, Chris believed he’d work in a cause-focused mission or career, but when he had to just “get a job” after college, he surprisingly discovered a passion for business. After over a decade in corporate sales, he realized that while he enjoyed it, he couldn’t see himself retiring in it.
So in 2015 he founded an agency, Beeline, and volunteered with a local nonprofit to help them with their digital marketing. This unexpectedly led him back to realizing the dream he had growing up - that of doing something to serve people and a greater purpose.
Beeline focuses on helping nonprofits expand their mission and grow their donor base through digital marketing, but Chris' favorite skill and privilege is putting his two youngest boys down for a nap every day.
Here are some of the topics we discussed:
Connect with Chris:
https://twitter.com/Beeline_Chris
https://www.linkedin.com/in/cbarlow-nonprofit-marketing/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass,
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
[SOLO] 4 Ways to Build Your Email List with Instagram
How to Run a Wildly Successful Capital Campaign with Amy Eisenstein
[SOLO] 5 Tips to Get More Instagram Followers and Engagement
How to Level Up Your Nonprofit On LinkedIn with Angela Pitter
Staying Human-Centered in an Automated World with Beth Kanter and Allison Fine
How Much Should Nonprofits Spend On Advertising? with Samin Pogoff
How to Build Nonprofit Memberships That Stick with Yolanda F. Johnson
Navigating Conversations on Sexual Harassment in Our Sector with Liz LeClair
Taking Control of your Nonprofit Technology with Maureen Wallbeoff
Storytelling Around Tough Topics with Madison Gonzalez
[SOLO] How to Address Social Media Skeptics
[SOLO] Social Media in 20 Minutes Per Day
[SOLO] Free training Tuesday!
How to Create Impactful Corporate Partnerships with Tammy Charles
Stronger Than Stigma - Talking About Mental Health in the Workplace with Ian Adair
[SOLO] 5 Habits of Successful Nonprofit Social Media Managers in 2022
Fearless Fundraising and Being Unapologetically You with Rachel Muir
Placing the Community Voice at the Center with Monti Hill
How To Be Courageous with Maryanne Dersch
Out With The Old, In With The New Advocacy with Bethany Snyder
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
The Offstage Mic