Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they're not just fine print but a foundation for your online endeavors.
Navigating the digital landscape, we've shifted our gaze towards the crucial mergers of content creation and legal savvy. Delving into the world of influencer agreements with Bobby, we illuminate the dos and don'ts of content ownership, the dynamics of exclusivity clauses, and the pivotal art of negotiation. Moreover, we underscore the immense value of education - not merely as a safeguard but as a tool empowering your journey through the maze of FTC compliance, ensuring transparency reigns supreme in your collaborations.
Capping off, we present a compelling narrative on why influencers should view their craft as a legitimate business, emphasizing the significance of intellectual property rights and the strategic move towards establishing an LLC. Highlighting LinkedIn's freshest 'Thought Leader' ad format, we probe into the evolving nature of endorsements and their legal implications. Join us for a comprehensive exploration that will equip you with the wisdom to harness your influence, protect your assets, and shine in the digital marketplace.
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Learn More:
Influencer Marketing During COVID-19: Still Worth the Investment?
How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]
LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social
Why the Riches are in the Niches in Online Business [Jillian Tohber Leslie Interview]
The Hidden Power of Email Marketing to Scale Your Digital Influence
SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]
An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence
How Human Writing - and AI Content Creation - Will Help You Scale Your Digital Influence [Kate Bradley Chernis Interview]
Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today
How to Pivot Your Marketing During the Coronavirus Pandemic
Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]
COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic
How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]
Getting Started with B2B Influencer Marketing
How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]
How to Know When It's Time to Monetize Your Influence
How to Become a Published Author [Lee Constantine from Publishizer Interview]
How to Scale Your Digital Branding
LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)
Pinterest Marketing for Those Who Still Don't Get It
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