Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha
About the Book:
When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact).
Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated.
Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.
He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience.
Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.
About the Author:
Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans.
With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.
Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.
And, interesting fact: he’s a big Pink Floyd fan!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/damned-lies-marketing-atul-minocha
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
467 Stop Starvation Marketing by Christine Slocumb
466 Forget The Funnel by Georgiana Laudi
465 The Growth Leader by Scott Edinger
464 Discover Questions by Deb Calvert
Ship It by Seth Godin
463 The Story Selling Method by Philipp Humm
462 The Negativity Fast by Anthony Iannarino
461 Content Marketing Strategy by Robert Rose
460 Simply Put by Ben Guttmann
459 Unforgettable by Phil Mershon
458 Inspire Your Buyers by Bruce Scheer
457 High Impact Content Marketing by Purna Virji
456 The Point by Steve Woodruff
455 The Time to Win by Jay Baer
454 The Marketing Leader's Code by Gareth Helm
453 The Ultimate Customer Experience by Scott McKain
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast