In this episode, Dan talks with Regan Hinchcliffe, Co-founder of sMedia, one of Canada’s fastest growing startups disrupting the auto dealer industry.
Data is king in automotive sales. But when Regan and his co-founders were working to help car dealerships with their digital advertising, they found that most dealers were being drawn to bad data in the form of vanity metrics that made their ad agencies look great. Unfortunately, vanity metrics don’t result in real customers walking through the door.
Leveraging the power of AI, sMedia has been able to find a stronger link between online behaviour and real customers, and now over 650 car dealerships everywhere are selling more cars because of it. Dan chats with Regan about their path toward discovering product market fit, building and scaling a diverse remote team, and thinking forward to how they can continue to disrupt the auto industry.
Did we mention that sMedia is a FROG? No, not that kind of frog, but a "fully remote organization." Working remotely is a hot topic with the ongoing COVID-19 crisis, and sMedia has been successfully growing remotely before it was a necessity. Hear Regan talk more about how they're able to make this work while scaling one of Canada's fastest-growing companies.
UP Conference #5 - Product
UP Conference #4 – Team
UP Conference #3 - Raising Capital
UP Conference #2 - Customers
UP Conference #1 - Early Stage Tips & Startup Stories
#27 Startupville Live with Versa Bank
#26 Coming Home w/ Ryan Dumonceaux & Jon Lovering
#25 New in Town w/ Zaid AlShadaddi
#24 Canada's Hottest New Tech Accelerator w/ Hyon, Autumn, & Filtr Trade
#23 Blockchain Buzz w/ Kai Charette of Alttra
#22 Game On w/ Jordan Schidlowsky of Noodlecake Games
#21 Grow Anywhere w/ Chad Fischl of Farm Boys
#20 Scaling with a Scale, w/ Alicia Soulier of SalonScale
#19 Techstars Update from Townfolio w/ Ryley Iverson & Davie Lee
#18 Whiteboard With Me w/ Krystian Olszanski & Kevin Pierce
#17 Killer Product w/ Brett Park & Phil Corson
#16 From Executive to Entrepreneur w/ Serese Selanders & David Squires
#15 Healthy Growth w/ Mike Wesolowski & Kyle Drever
#14 Let’s Do It Here w/ Jeff Wandzura & Jamie Finney
#13 Taking on the World w/ Kyle Smyth & Jordan McFarlen
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money