The sustainable idea - The fossil fuel scam
The fossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state.
Find out whats happening - from the Author of the book "The sustainable business idea". What are the green trends and the fake trends. Understand the difference and spot the secret activities that are taking place to discredit any real environmental initiative.
People read in socal media that people bought certain products and is was their worst experience. These products apparently were of low quality, they blew up or they simply gave them back. The community in those platforms is then responding in astonishement as they are showing actively with real photos that they own the products and are hapily using them every day. The negative narrative is being spread by hired trolls.
This kind of troll farms can be hired to attack entrepreneurs, local politicians and will even amass a mountain of lies to simply discredit any politician or political leader who is daring to threaten the fossil industry with their core products (e.g., oil, gas, coal) and complementary products (ICE cars, ICE vans, Gas heaters),
This kind of troll farming is not new. The Russian Governments have been using this strategy for decades to make western social media a toxic environment. The social media scandals of 2022 showed how many employees were needed in social platforms to stop tentions from going crazy.
There is so much more. Listen and grow to make better sustainable decisions
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition
183 Why do we still need retailers as ecommerce is eating up brick and mortar retailers market share
182 Introducing a product into a foreign market
181 IoT at events and congresses
180 IoT devices inside model trains
179 How IoT change the way we get letters and printed product marketing
178 IoT in industrial manufacturing changes with M2M productivity
177 IoT in retail marketing
176 Looking at IoT in commercial shipping
175 Imagine your building communicating with you via IoT
174 What can IoT do for autonomous traffic
173 IoT and education as campus 5G
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Do you know what your employees are doing that costs your business money and sales
Why does the restructuring of your business need to happen like in a bad soap opera
Are your products addressing the needs of clients or are they just a burdon to your bottom line
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