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SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Allen Adamson, cofounder of Metaforce, the “special forces” of marketing, and author of several books on branding and marketing.
Allen studied filmmaking in college but realized he didn’t have the drive for making films he saw in others. This realization - that you need to have both passion and talent for what you spend your life doing - has been a guiding principle. After earning an MBA at NYU’s Stern School, he went to work in advertising, starting with Unilever, then moving into agency work and eventually leading Landor Associates, a global branding firm. Allen made the leap to entrepreneurship six years ago when he decided to write his next book.
At Metaforce, Allen seeks first to listen and understand what his clients’ problems are, and then work with them on finding a solution, rather than simply offering a service that may or may not be effective. As someone who has worked for years in advertising and marketing, Allen has found himself at the intersection of creativity and business, straddling the line between offering innovative solutions but also recognizing the constraints of budgets and deadlines. Key to succeeding in this area, Allen says, is embracing non-linear thinking. In writing his books, Allen has found he connects naturally with a community of colleagues and potential clients while also learning and then sharing what he’s learned.
Now, let’s get better together.
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