In episode 181: Be Irreplaceable, you heard from my creative coach, Jay Acunzo about how to prioritize resonanceover reach. Iâve been working with Jay for about six months now, and it has transformed the way I think about creating content.
One of the videos he shared with us in his new community, Creator Kitchen, is a walkthrough of his Intellectual Property (IP) Development OS: how he collects ideas, chooses which one/s to pursue, and decides which channel they belong in.
I loved it so much â and I know you will too â that I asked for special permission to share it here on the pod. Learn more at creatorkitchen.com and apply promo code FRIENDOFAFRIEND for $100 off your membership for life.
đ§Â If you're listening on Spotifyâor just want to pop over there to share your biggest insightâanswer the question prompt at the bottom of this episode's page :)
đĄÂ View the diagram of Jay Acunzoâs IP Development OS here »
đ»Â Jayâs IP Development Trello board has the following columns: Ideas, Chefâs Table (Community), Playing Favorites (Newsletter), Unthinkable (Podcast), Strongest Ideas (categorized as either Problems, Change, or Solution/s), Strongest Stories (Lead or Supporting), and Frameworks + Models (Diagrams)
More About Jay: Jay Acunzo is one of the worldâs most sought-after business storytellers and brand consultants. Heâs hosts the award-winning podcast, Unthinkable, and has authored multiple books on creativity, including Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He helps creators learn to increase the power of their creative work, not just the volume, through his membership platform, the Creator Kitchen. Jayâs grandest aspiration-slash-delusion is to be the Anthony Bourdain of workplace storytelling.
â Â Do (or Delegate) This Next:Â Map out your own IP Development process. What does the life of a new frustration, question, or insight look like? How would it move across a Kanban-style content production board?
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