The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein
Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.
In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:
Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques―and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.
Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/hype-handbook-michael-f-schein
375 What Customers Hate by Nicholas Webb
374 How Creativity Rules The World by Maria Brito
373 A Practitioner's Guide to Account Based Marketing by Dave Munn
372 How Not to Suck At Marketing by Jeff Perkins
371 Converted by Neil Hoyne
370 The Next CMO by Peter Mahoney
369 Find Your Yellow Tux by Jesse Cole
368 Culture Built My Brand by Mark Miller
367 Can't Sell Won't Sell by Steve Harrison
366 Leading the Customer Experience by Brad Cleveland
365 CMO to CRO by Rolly Keenan
364 unReceptive by Tom Stanfill
363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer
362 Product Led SEO by Eli Schwartz
361 The Widest Net by Pamela Slim
360 The Experience Maker by Dan Gingiss
359 Renegade Marketing by Drew Neisser
358 Lies, Damned Lies, and Marketing by Atul Minocha
357 The Sea We Swim In by Frank Rose
356 Positioning For Advantage by Kim Whitler
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips