The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
How Does Tracking Keywords Help PPC?
https://youtu.be/RJRN1RsaqWo
How To Develop A Successful Client Relationship?
https://youtu.be/PVZj1ZSrKtw
How To Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU
What Amazon PPC Updates Do You Need For 2024?
https://youtu.be/slwiD4LqGGs
How Can I Build Tasks To Help My Amazon PPC Campaign?
https://youtu.be/ncVo9QF7Qhk
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
https://youtu.be/72tKqVk08QA
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageAMZPPC #110: A Look at Amazon's New Sponsored Display Reports
AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?
AMZPPC #108: Our Wish List for Amazon PPC
[Badger Bite #15] An End-of-Year Message from The PPC Den
AMZPPC #107: Thinking Strategically about Amazon Advertising
AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns
AMZPPC #105: How to Become an Amazon Sponsored Display Master
AMZPPC #104: How and Why to Use Negatives in Your Amazon PPC
AMZPPC #52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]
AMZPPC #103: Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik from AMZ Pathfinder
AMZPPC #102: How to Find New PPC Keywords with Reverse ASIN Lookup
AMZPPC #101: Getting High Quality Product Reviews on Amazon with Andy Lam
AMZPPC #100: The Podcast Turns 100
AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations
AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once
AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year
AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year
AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge
AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?
[Badger Bite #14] Hiring PPC Marketer (September 2020)
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