This episode is brought to you by:
KEYper Systems - Key Management Simplified.
Fullpath - Discover Automotive's Leading Customer Data and Experience Platform.
In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive.
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00:00 - Intro
02:40 - The Ricart Family & Rick’s background
08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness)
12:29 - Marketing, media, crafting company culture
19:46 - Ricart’s unique business model
28:30 - Ricart’s fastest-growing division
35:03 - Optimizing the online buying experience
50:02 - Lending, negative equity, repossessions
54:00 - Rick’s marketing idea that didn’t get picked up
56:55 - Inside look at OEM politics and EV rumors
1:01:40 - How manufacturers will change and adapt to new market trends
1:08:00 - Software and investing in the future
1:14:19 - Wrapping up
Follow Rick:
@RickRicart on X.
Rickart Automotive's website.
Check out the website for more and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#74 Can Hyundai challenge Toyota, Leaving $8M on the table, Selling cars on Amazon | Andrew DiFeo, Managing Partner of Hyundai of St. Augustine
#73 The man who guides 3,800+ finance departments, What keeps him up at night, AI in the car biz, Future of the Finance Manager | Scott Gunnell, President of JM&A group
#72 Biggest sleeper brand in automotive, Selling dealerships for $100M+, Most improving automakers, F-150 Lightning a flop? | Alan Haig, President of Haig Partners
#71 Building a winning Toyota store from scratch, Selling 1,200 cars on a "slow" month, Trailblazing as a female dealer principal | Julie Herrera, President of IDEA Auto Group
#70 How AI will fix the broken credit system, Is 40% of US overpaying for car loans, Blowing an engine at 24H Le Mans | Alex Rouse, VP, GM Auto at Upstart
#69 Disruption of digital advertising, His $1B dealership marketing playbook, Unlocking the secrets of a car shoppers mind | Ron Andrews, VP of Business Development at Cars Commerce
#68 CDG Market Update: Will used car prices rise again, Best and worst selling cars, Hybrids domination, A.I. chatbots selling cars | Jessica Caldwell, Head of Insights at Edmunds, and Kevin Frye, eCo
#67 Former NADA Chairman shaping the car business, When will Chinese cars come to US, Will FTC ruling cost consumers and industry $35B? | Geoff Pohanka, Chairman of Pohanka Automotive Group
#66 Becoming the world's most famous car salesman, Getting 60M+ monthly views on TikTok/IG, How much money he makes from content, His big announcement | RussFlipsWhips, Automotive Content Creator
#65 How luxury dealerships make money, Selling a Lamborghini for Bitcoin, His net worth, Biggest wins and losses | CJ Wilson, Owner and GM of Porsche Fresno
#64 Selling $200M/yr of used cars, Losing money on every car but still profiting, Can he succeed where other dealerships have failed? | Eli Hanna, Dealer Principal of Hanna Cars
#63 Crushing 70M+ vehicle recalls, From infantry officer to chief executive officer, Technology fatigue in the car business | Ryan Maher, CEO of BizzyCar
#62 Leadership masterclass from world's #1 Honda Dealer, Pushing $1 Billion in sales, the birth of the 24-hr service center | Brian Benstock, Partner & General Manager/VP of Paragon Honda
#61 Accounting mistakes costing dealers thousands, $800k stolen by a dealership controller, EV mandates clashing with consumer demand | Frank O'Brien, Partner at Withum
#60 Building the future of automotive retailing AI, Pivoting from fashion to cars, Acquiring a tech company in Eastern Europe | Devin Daly, CEO of Impel
#59 Becoming a #1 Volvo Dealership, $300M in revenue from "throwaway" brands, The "Great EV Recession" | Matthew Haiken, President of Prestige Collection Auto Group
#58 Leadership lessons from working for Elon, Raising millions to reimagine the dealership, why he has no exit plan | Jay Vijayan, CEO of Tekion
#57 Evolving the dealership service department, Adapting to a possible EV future, Getting acquired by a $7T company | Chad Brooks, Head of Dealer Development at Valvoline Global
#56 Building a $2B car auction app, "Gambling for car dealers", Artificial intelligence vs. actual intelligence | Joe Neiman, Co-Founder of ACV Auctions
#55 Double-digit increases in dealership auto theft, Adapting to the future of cars, Losing $10,000 a year in keys | Steve Baucom, President of KEYper Systems
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