Nonprofit Nation with Julia Campbell
Business:Non-Profit
The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)
In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this? Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board.
Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel.
Here are some of the topics we discussed:
Connect with Samin:
https://www.linkedin.com/in/samin-pogoff/
https://www.wholewhale.com/
Nonprofit Advertising Benchmark Study
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
How to Leverage Technology to Support Your Mission with Sterrin Bird
Nonprofit Social Media Trends for the New Year with Hootsuite
How to Double Your Revenue Using Bold Thinking with Matt Scott
How to Center Communities in Social Change with Vichi Jagannathan
Why You Need An AI Use Policy (And How To Make One) with Kim Snyder
Fundraising Trends to Watch for in 2024 with Wendy Mercurio
Video Storytelling for Nonprofits with Rachel Jellinek
How to Work with Online Influencers to Create Social Change with Ashwath Narayanan
The Real Reason Nonprofits Can’t Keep Great Staff with Jonathan Meagher-Zayas
How to Think Strategically In A Short-Term World with Karen E. Osborne
How One Nonprofit Built A Culture of Philanthropy with Maria Shanley
How LinkedIn Will Help You Reach New Audiences with Tania Bhattacharyya
How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones
A Nonprofit Experiment With TikTok, Reels, and Shorts with Kate Meyers Emery
🎉 The Nonprofit Social Media Summit is here!
How to Prepare for Giving Tuesday with Kat Murphy
How Fundraisers Can Use Artificial Intelligence with Josh Hirsch
How To Drive Donations With Online Marketing with Adora Drake
🎉 The Fundraising.AI Summit is here!
Beyond #GivingTuesday‒Building Trust With Newly Acquired Donors with Tim Sarrantonio
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
The Biz of Nonprofit Consultants