If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
Are you looking to cash in on social but you’re worried about how much time it could take?
Well, tune in to today’s episode for something truly eye-opening!
Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!
Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.
Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!
Oh, and there’s a fair few mentions of Daniel’s scarf.
A mind-blowing episode…in the best way possible!
In This Episode:
0:00 - Introduction
3:39 – Let’s meet Lauren
6:18 – Benefits of brutal honesty
7:56 – Lauren’s 50,000ft view on social commerce
12:32 – Dialling up your social commerce
17:19 – Social commerce skeptics
21:18 – Analyzing data
23:26 – Unsung hero channels for social commerce
28:18 – Dealing with trust issues
31:45 – Regaining data power
37:49 – Lauren’s parting advice for social pros
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Follow Lauren on LinkedIn
Follow Lauren on Twitter
Follow Lauren on Instagram
Lauren’s website
Mongoose Media website
Visit SocialPros.com for more insights from your favorite social media marketers.
Practicing Mindfulness with Marketingprofs’ Allen Weiss
How One Creator Reached 800K Followers on Organic Alone
How Golin Goes All-in on Breaking New Social Ground
Jay Baer on Why Now Is the Time to Win
See How Creativity Flies High with Songfinch
How to Elevate and Empower Your Social Team
Why Every Brand Should Follow in Lululemon’s Social Footsteps
How Quality Content Consistently Pays Off
Clutch Gets Crazy-Transparent about Working with Creators
How Beyond Identity Delights B2B Audiences
How Community, Creation and Culture Fuel Canva's Social
Hootsuite’s Social Media Trends 2023
Behind the Social Pros Scenes with Leanna Pham
Greatest Hits: How AI Impacts Social Media
How DoctorJonPaul Became a Trailblazing Creator
How Cassie Petrey Turns Rockstars into Social Pros
How Vidyard Generates Leads with LOLs
Top Social Pros Moments from 2022
Happy Holidays from Social Pros
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour