The Dollar AND Difference Show
Business
I hope you're having a stellar Friday. On my end, I'm deep in wedding planning and ready for some cooler fall weather! Football season is also kicking into high gear, so I'm pretty jazzed about that. Anyway, for our next installment of social entrepreneurship 101 I want us to move into the nuts and bolts of social entrepreneurship. These are the things like legal structure, funding, product creation, etc that make this whole world tick. Ready to rock? Good. Let's do this:
You’re entering the world of cause-based business at a very exciting time. Millenials are using their enormous influence and buying power to shift the course of business forever. Today’s consumer is no longer content with a business that drives toward the single bottom line of profit. Instead, shoppers are demanding that companies adhere to the triple bottom line: people (or purpose), planet, and profit.
In the next few emails, we’ll cover the nitty gritty: building your team, funding your cause-based startup, and some special legal structures you can take advantage of as a social entrepreneur. As a start, let's talk about how to create a product that is driven by social good.
The way you produce your product will be just as important as your purpose to a cause minded consumer. In the minds of today’s millenials, too many businesses are guilty of processes that exploit workers, the environment, and consumers. Because of this, you will need to develop a production process that demonstrates your commitment to the people and planet components of the triple bottom line.
Let’s explore what other companies are doing:
Photo Credit: LSTN Headphones
These headphones are constructed from repurposed wood that would otherwise go to landfills. The wood design also creates a unique sound that is more pure and crisp than the unsustainable plastics used in other headphones.
The soles of these flip flops used to be tires!
I hope you now see how your process becomes part of your story. Your customers will expect that you’ve created a sustainable process from day one, so this is not something you can delay. Build it into your business at the beginning and then make it part of the story you share with the world.
-Josh
@joshschukman
Revolutionizing Higher Education with Dan Friedman of Thinkful (Part 1)
Michael Limatta (Part 2)
Connecting for Good with Michael Limatta (Part 1)
035: (Part 2) Kiran and Ryan Drive Clean Energy by Providing Utilities
036: (Part 1) Kiran Bhatraju and Ryan Nesbitt of Arcadia Power
035: (Part 2) Zoe Schumm Creates Social Change with Ethical Fashion
035: (Part 1) Zoe Schumm of 4 All Humanity
BONUS PODCAST: Tools for Social Entrepreneurs
034; (Part 2) Phil Ozorkiewics Creates a Vision for Social Change with OJOS Eyewear
034: (Part 1) Phil Ozorkiewicz of OJOS Eyewear
033: (Part 2) Tyler Merrick Uses Consumer Products Skill to Drive Social Change
033: Tyler Merrick of Project 7
032: (Part 2) Julie and Sheila Drive Social Change through Luxury Fashion
032: Julie Martin and Sheila Martinsen of Lions in Four
031: (Part 2) Kari Brizius Re-purposes Billboards into Promotional Bags and Accessories
031: (Part 1) Kari Brizus of Relan
030: (Part 2) Adam and Bob Disrupt The Legal World with Caused Based Law Firm
030: (Part 1) Adam and Bob of Wright Connaster Law
029: (Part 2) Kyle Parsons Re-purposes Waste Into Footwear with Soul
029: (Part 1) Kyle Parsons of Indosole
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money