The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim
About the Book:
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view.
Do you think you know your ideal customer? Think again.
Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses.
In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph.
With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
About the Author:
Pamela Slim is an author, business coach, and former corporate director of training and development at Barclays Global Investors.
Since 2005, Pamela has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She has also worked with companies serving the small business market such as Progressive Insurance and Constant Contact.
In 2016, Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration.
Pamela is the author of Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur and Body of Work: Finding the Thread That Ties Your Story Together, both published by Penguin/Portfolio.
And, interesting facts – she is a certified home organizing show addict, and her favorite movie of all time is Moonstruck!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/widest-net-pamela-slim
434 Epic Content Marketing by Joe Pulizzi
433 Bullseye Marketing by Louis Gudema
432 Get to Aha by Andy Cunningham
431 Leading Growth by Anthony Iannarino
430 Marketing Metrics by Christina Inge
429 Primal Storytelling by Anthony Butler
428 Assemblage by Emmanuel Probst
427 Myths of Branding by Andy Millgan
426 Magic Words by Jonah Berger
425 Social Selling by Tim Hughes
424 Trust Signals by Scott Baradell
423 Creating Superfans by Brittany Hodak
422 The Martech Handbook by Darrell Alfonso
421 The Power of Scarcity by Mindy Weinstein
420 Selling in a Crisis by Jeb Blount
419 Belonging to the Brand by Mark Schaefer
418 Myths of Social Media by Ian MacRae
417 Happy Work by Nicholas Webb
416 From Backroom to Boardroom by Debbie Qaqish
415 Amplify Your Influence by René Rodriguez
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips