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Show Notes:
2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.
(4:03) Google Ads in 2022
(8:16) Don’t fight the system
(23:20) Keep things open
(31:29) Bidding strategies have evolved
(37:44) Conversions are really important
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First 100 Episodes - https://paidsearchpodcast.com/archive/
276: The Right Way to Run Brand Campaigns in Google Ads
275: The 5 Most Common Questions We Get from Existing Clients
274: The 5 Most Common Questions We Get From New Clients
273: How To Handle The Google Ads Algorithm Black Box
272: Did You Know About These Advanced Data and Settings Options in Google Ads?
271: What Facebook Advertisers Need To Know About Google Ads
270: The Impact of Image Extensions
269: Advanced Google Ads Tips For HVAC Companies
268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads
267: My PPC Ads Stopped Working. Now What?
266: Google Ads Q&A
265: What Does a Google Ads Expert Do?
264: Cannibalization Inside A Google Ads Account
263: Redefining SKAGS
262: The Most Common Questions We Get From New Google Ads Advertisers
261: Important Information About Keyword Match Types That You Don’t Want To Miss
260: The 5 Rules of Keyword Quality
259: Interesting Results From Two Google Ads Smart Campaigns
258: Smart Campaigns - Advantages & Disadvantages
257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
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