The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Business:Marketing
What is your unique selling proposition?
If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you.
Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results.
She can do the same for you when you hear Hillary’s strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
About the Guest:
Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet.
Since 2011, she’s worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors
to turn the talent that’s gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently.
Maybe you’ve seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most.
Website: https://hillaryweiss.com/
Instagram: https://www.instagram.com/hcweiss/
Facebook: https://www.facebook.com/theweissness
TikTok: https://www.tiktok.com/@hillarydisco
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289
Social Media that Sells with Jereshia Hawk
How to Know When to Invest on Social Media with Nechelle Bartley
How to Network with People on Social Media (without Feeling Weird About It)
The Power of Personality on LinkedIn & Pinterest with Maddy Osman
7 Ways I Simplified My Business This Year
How to Showcase Your Brand on Social Media Alexa Taylor
Using Social Media to Build Stronger Connections
How to Have an Outlier Marketing Strategy on Social Media with Jamie Palmer
Social Media for Lifestyle Bloggers with Sarah Von Bargen
How to Build Relationships on Social Media with Abby Herman
The Importance of Evolving with Your Social Media Audience Featuring Elle Drouin
The Powerful Combination of SEO and Social Media with Meg Clarke
How Social Media Engagement Affects Your Bottom Line
Building a Strong Social Media Network with Shauna Armitage
Encouraging Engagement on Social Media with Courtney Chaal
What You Should and Should Not Automate on Social Media
Mastering Your Message on Social Media with Adria DeCorte
Heartfelt Stories with Heather Crabtree
7 Ways to Promote Your Podcast in 2019
Cultivating a Curated Online Culture with Jeremy Enns
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips