Have you ever wondered what it takes to bootstrap a brand to eight figures in just over a year? In this episode, I’m joined by Harel Levy, who shares his unique journey and strategies for achieving this remarkable feat in a mere 16 months—all while maintaining the mystery of his brand amidst a sea of potential copycats.
Listen in as Harel shares his experience, including the challenges of business setbacks and the development of a successful marketing department. He also provides detailed insights into leveraging Amazon and Etsy for business growth, optimizing ad campaigns on Etsy, and strategically choosing not to drive external traffic to the platform. You'll learn about the distinct roles of a media buyer versus a creative strategist, the intricate process of content creation and hiring, and the critical importance of using assessments to avoid costly hiring mistakes.
You can find show notes and more information by clicking here: https://bit.ly/49LKAHM
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Introducing eCommerceFuel Capital
eCommerceFuel Live 2020 Recap
The $10+ Million Lifestyle Business (And What's Performing 3x Better than Facebook Ads)
News Cart for Jan 31st
The State of Amazon in 2020
News Cart for Jan 17th + Crafting a Perfect Weekly Routine
Building a Purpose-Driven Business with a B-Corporation
News Cart for January 3rd + Big Changes for 2020
Replay: Shrinking a Business to Save It
Replay: How Beardbrand Left Amazon and Grew 58%
News Cart for December 19th + Planning Tips for 2020
Predictions for 2020
Inside a Global Brand + “Hot Takes” on International Markets
News Cart for December 4th
How a Content Audit Can Increase Your Organic Traffic
Thinking Deeply About Your Business's Problems
News Cart for November 21st
Post Card Marketing for eCommerce
Selling to a Private Facebook Group
News Cart for November 6th
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