For just under two decades, residents in Bucks County, Penn., a suburb of Philadelphia, were served by the Bucks County Herald, a weekly publication started by Bridget Wingert and her late husband, Joseph T. Wingert.
In 2020, as a global pandemic ravaged its advertising base, the family ownership, now including Bridget's son and Publisher Joseph Wingert, had to face the possibility of ceasing publication, which so many other community news publishers did, leaving voids in local cities across the nation.
However, the community support for having a local voice was so strong that in the fall of 2020, the Wingerts donated their ownership to a new charitable entity which formed the Bucks County Herald Foundation, a registered 501(c)(3) non-profit organization, which through private and business donations along with advertising revenue has produced a sustainable business model that serves over 200,000 readers each week.
Recently, the foundation produced a compelling video, viewed by thousands, entitled "Miracle in Bucks County," which even features a testimonial from CNN and SiriusXM host Michael Smerconish.
In this 171st episode of E&P Reports, we reveal the story of the re-birth of suburban Philly weekly, The Bucks County Herald, which rose from the ashes of the global pandemic through a transformation from a family-owned to a non-profit foundation-run local news enterprise. E&P Publisher Mike Blinder question Bridget Wingert, founding editor, and her son Joe Winegert, publisher, on how they formed the new entity, what the community support is like and is this business model one that others can easily replicate.
138 The trilingual La Gaceta: News, politics and opinion, all rolled into one.
137 Merger of News Media Alliance (NMA) and The Association of Magazine Media (MPA) is a go!
136 Stewart Bainum’s journey to launch the Baltimore Banner
135 Deep-fake videos make people doubt what they see with their own eyes
134 Latest Borrell study shows OTT on the rise surpassing search in 3-years.
133 ARPA Funding gives 150 Businesses Access to Advertise with the R-J
132 Meet Ben August, the new owner of NYC’s voice of labor, The Chief.
131 This 108-year-old Alaskan newspaper is free for the taking.
130 News vets exit the daily to start a growing nonprofit
129 Florida's public notice reversal. A panel discussion
128 Florida reverses recently approved legislation requiring public notices on local newspapers
127 One-on-one with columnist Rex Huppke, as war breaks out during his 1st week at USA Today
126 Getting to know the Military Veterans in Journalism
125 100-percent sponsored content. Jed Williams & Dave Arkin’s Check Out DFW
124 Why we need and how to achieve diversity, equity and inclusion
123 When a Texas daily folds, a weekly tabloid explodes.
122 News industry advocates appeal to Congress to pass safe-harbor bill
121 A frank chat with news publishing technology veteran Kurt Jackson
120 American Journalism Project makes good on a promise to fund nonprofit local news
119 Auto ad dollars are up for grabs, per Borrell's latest study
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