For just under two decades, residents in Bucks County, Penn., a suburb of Philadelphia, were served by the Bucks County Herald, a weekly publication started by Bridget Wingert and her late husband, Joseph T. Wingert.
In 2020, as a global pandemic ravaged its advertising base, the family ownership, now including Bridget's son and Publisher Joseph Wingert, had to face the possibility of ceasing publication, which so many other community news publishers did, leaving voids in local cities across the nation.
However, the community support for having a local voice was so strong that in the fall of 2020, the Wingerts donated their ownership to a new charitable entity which formed the Bucks County Herald Foundation, a registered 501(c)(3) non-profit organization, which through private and business donations along with advertising revenue has produced a sustainable business model that serves over 200,000 readers each week.
Recently, the foundation produced a compelling video, viewed by thousands, entitled "Miracle in Bucks County," which even features a testimonial from CNN and SiriusXM host Michael Smerconish.
In this 171st episode of E&P Reports, we reveal the story of the re-birth of suburban Philly weekly, The Bucks County Herald, which rose from the ashes of the global pandemic through a transformation from a family-owned to a non-profit foundation-run local news enterprise. E&P Publisher Mike Blinder question Bridget Wingert, founding editor, and her son Joe Winegert, publisher, on how they formed the new entity, what the community support is like and is this business model one that others can easily replicate.
198 The new Community News and Small Business Support Act
197 Insights into maximizing digital ad revenue — one-on-one with Brock Berry.
196 One-on-one with News Media Canada's Paul Deegan as their country's battle with Big Tech heats up.`
195 Borrell’s latest survey: Ad spend to rise with newspapers hanging in there
194 A quick audit of the top issues facing Danielle Coffey, now 3-weeks in as the new CEO of the News/Media Alliance
193 Gannett CEO Mike Reed on Google antitrust lawsuit
192 One-on-one with Peter Bhatia, CEO of the new nonprofit, free-access Houston Landing
191 NewsGuild President Jon Schleuss on TNG-CWA’s “most active year” of strikes and walkouts
190 One-on-one with the outspoken Evan Brandt, the last reporter left at The Mercury
189 Ballantine enters a Gannett “ghost paper” town, starting a five-day-a-week free, printed tabloid
188 The NPPA’s Mickey Osterreicher. Helping both the police & journalists understand the 1st Amendment.
187 The new MaineJF: Fighting to keep Maine news media pristine and hedge-fund free.
186 A one-on-one with Trust Project CEO Sally Lehrman
185 Guy Tasaka’s takeaways for news publishers from the NAB
184 Philanthropy and local journalism, as seen through the eyes of the giving community
183 Covering multiple major stories simultaneously. One month in the life of the Nashville Tennessean
182 Exploring Ogdensburg, NY’s two years as a 'news desert' and how the community rallied to bring back its voice
181 The Charleston Post and Courier: Committed to statewide coverage one market at a time
180 Two embedded journalists are making an impact thanks to the JFP
179 Six diverse news disrupters band together to create the Alliance for Sustainable Local News
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