On today’s episode of Positively Creative, I chat with Emily Kerr-Finell about the mission of Wholesale In A Box and we really dig deep into wholesale: how to know if you are ready for wholesale, how to get started, and how to find retailers. This is such a candid conversation about wholesale, tradeshows, and how to pitch to retailers, that you won’t want to miss!
About Emily:
Wholesale In a Box was started by Etan and Emily, a husband-and-wife team. We're traveling homebodies with a love for station wagons, the Catskills, cooking, and brainstorming on our porch.
Between the two of us, we have worked in high-powered management consulting, managed ops at startups, and helped artisans of every size create a business they love. But in 2015, we kept noticing makers who struggled to grow wholesale, sometimes closing their businesses when they failed. So we started tinkering with solutions -- at the time, nothing like Wholesale In a Box existed. Once we struck on the method, we started super-small, working with just 4 makers from our kitchen table. As we watched them thrive, we knew it was time to develop the software and training materials, and take the company full-time and nationwide.
Today, Wholesale In a Box has worked with more than 400 makers, artists and designers around the world. We’ve helped makers quit their day jobs, triple revenue, and stay small when it was right. But everything we do today is as passionate and personal as it was from Day One. And we still work from our kitchen table most of the time.
Website: http://www.wholesaleinabox.com/
Instagram: https://www.instagram.com/wholesaleinabox/
Facebook: https://www.facebook.com/wholesaleinabox/
Pinterest: https://www.pinterest.com/wholesaleinabox/
Links:
5 Tiny Steps Challenge: http://www.wholesaleinabox.com/5tinystepschallenge
To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!
About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.
To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!
022 - Kristen & Lindsey Archer of Arch'd on Working with Family, Creating Products in Batches & Assembly Lines, & Having Day Jobs That Help Your Creativity Thrive for Your Creative Career
021 - Katherine Corden on Growing her Painting Hobby as a Side Hustle with a Full Time Career, Saying Yes to What She Wants, Painting Commissions, & Batching Work to Prioritize Her Time
020 - Pro Panel Q&A: Maker Booths on applying to craft fairs, how to set up your booth, to selling at festivals with Signet Sealed, Texstyle, Ella Jude, & Falling Into Place
019 - Amanda Torres of The Curious Coconut on Paleo & Auto Immune Protocol Cooking, the Launch of Her First Cookbook, & Marketing Through Pinterest, Facebook, & Instagram, & Monetizing a Blog
018 - Erin Austen Abbott of Amelia on Owning and Curating for Her Gift Shop Amelia, Writing Her New Book, How to Make It, Being a Contributor to Design*Sponge, & More
017 - Abby Phillips of Memphis Fashion Design Network on Creating Memphis Fashion Week, Building a Collaborative Design Studio, & Education Courses for Designers
016 - Amanda Campbell of Amanda Louise Interiors on Targeting her Ideal Client through Email Marketing & Blogging, Creating Styled Spaces for her Customers, & Collaborating with Artists
015 - Stacie Bloomfield of Gingiber on Licensing Illustrations, Growing Wholesale, & Pivoting in Your Business
014 - Meredith Piper Art on Having a Studio Retail Space with High Foot Traffic, Creating a Signature Art Form of Encased Weavings, & Painting Live at Events
013 - Emily Jeffords on Painting Collections, Getting Buyers to Connect with her Art via Instagram, and Only Doing the Creative Work she Enjoys
012 - Mary Claire White of Falling Into Place on Opening a Retail Store, Visioning What You Want for Your Business, Branding a Candle Line, and Etsy Wholesale
011 - Kelly Parker Smith & Caroline Hull of Creative Biz Rebellion Podcast on Starting a Podcast, the Etsy Action Plan, The Mompreneur Hustle, and More
010 - Sarah Baumann of Signet Sealed on Starting a Creative Business in College, Art Shows & Pop Ups, and Encouraging Community as a Rising Tide Society Leader
009 - Mini Episode with Dorothy - Work During an Emergency
008 - Caitlin Horton of Horton Brand Strategy on How to Take a Strategic Approach to Design and Marketing for Your Business
007 - Liana Kangas on Comic & Magazine Illustration and Breaking Into New Creative Communities
006 - Hillary Butler Fine Art on Hosting Art Workshops, How to Balance New Mama Life and Her Art Career & More
005 - Valerie McKeehan of Lily and Val on Licensing Artwork, Working with a Spouse, and Opening a Brick & Mortar Shop
004 - Kat Gordon of Muddy’s Bake Shop on Building Community in Your Business & More
003 - Kristen Ley of Thimblepress on Building a Brand Through Hard Work & Faith, Managing a Team, & How New Products Form In House and Through Collaborations
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